How Do I Share about My Business’s Giving Practices without Appearing Self-Promoting?

Question from a reader:

I have recently reconnected with God and want to use my business for His glory. I implemented giving 10% of after-tax revenues to various charities. I want to update my website to reflect this and share how we use biblical principles in the business. I am struggling with how to best present this information. On one hand, I want to include my personal testimony on the site and promote the fact that we give generously. I know in my heart that I am doing it for the right reasons. However, I don’t want to come off as doing it to promote myself. I have researched this topic, read your book, and prayed. I still feel no closer to how I should do this. Can you help guide me?

Answer from Stephanie Anderson, EPM staff:

I’m so glad to hear about your relationship with the Lord and desire to honor Him with your finances and business! (Sounds like you're already familiar with what Randy has written about “Should Giving Always Be Kept Secret?”)

As you know, the key will be wording your explanation in such a way that it points to God and His glory rather than glorifying yourself (“Look at how great it is that I’m doing this!”). With wisdom, it certainly can be done. My suggestion would be to list your goals for sharing that information on your website, and then work on wording that reflects those goals. When you’re finished, ask two or three trusted Christians in your life to give you feedback.

Did you read the story of businessman Stanley Tam on Randy's blog? I think you’ll find it encouraging. And here’s how their giving is still described on the company website. In his blog, Randy lists a couple of Mr. Tam’s books which may give you additional insight.

In his book Giving Is the Good Life, Randy talks about Pete and Debbie Ochs, who used their business to help those in prison. They facilitate a group helping Christian entrepreneurs. That group also offers resources from another business owner Randy mentioned in his book. And another one here.

I hope this is inspiring and helpful. I believe God will honor your desire to glorify Him with your business, and will give you wisdom when you ask about how best to do that (James 1:5).

Photo by Amy Hirschi on Unsplash

Stephanie Anderson is the communications and graphics specialist at Eternal Perspective Ministries.